Insight:This exhibit at the Museum of Science showcases organisms that just don’t make sense.
Idea: We captured attention for the exhibit by embracing its quirky nature—It’s Super Weird. Playful illustrations and clever, engaging copy drew in both parents and their kids, sparking curiosity and excitement.
A collaboration with:
Marie Rockett, Pete Valle - CD
Jess Ruggieri, Erin Arbaugh - ACD